69ÊÓƵ

Speaker:
Geoffrey Moss earned his Master of Wine in Fall 2020, after completing his research paper on factors affecting wine club attrition. He lives in the Okanagan Valley, where he is the Principal of Lithica Wine Marketing, a boutique agency that helps wineries develop effective, customer-centric business and marketing strategies. He previously worked for some of the leading wineries in Canada. An avid writer, Geoffrey is also a wine critic and contributor at Gismondi on Wine, and has previously been published on Jamie Goode’s WineAnorak and Jancis Robinson’s Purple Pages. He is also the co-owner of Søren Wine, a boutique negociant wine label.

Topic:
This session explores modern direct-to-consumer wine sales strategies that enable wineries to build strong connections with their customers, boost engagement, and maximize value throughout the customer journey. Learn how to build a powerful customer database and maximize its potential, while exploring the latest trends in e-commerce, loyalty programs, and wine clubs to drive brand loyalty and sustainable growth

Admission by donation - Cash only, please.
All funds raised during this event go to the students to help with financial emergencies.